When Chimanbhai Kapadia established a boutique in the name of Jayantilal Harjivandas in Nadiad, Gujarat, he didn’t fathom that a brand so culturally Indian, would expand to western countries half a century down the line.
‘Meda’ in Gujarat literally translates to ‘the first floor’. Soon the entire neighborhood started recognizing the man, quietly creating ornate embroidery designs, as the ‘medawala’. This eventually became his goodwill name and soon enough he found himself being approached by a vast clientele which landed him in the saree embroidery business.
With immense hard work, impeccable craftsmanship and two decades of a successful run in ladies’ wear, Chimanbhai ventured into Menswear in the 1970s. This lead him to Anand, a small district in Gujarat, where he opened a showroom ‘Raymond and Gwalior Suiting’, specializing in menswear. After thirty years into it, with his sheer diligence, it progressed as a leading apparel brand along with a Foreign Exchange business side by side to go with. At a time when there were hardly any local Forex outlets in India, Chimanbhai thrived with both the pursuits. Parallelly, he elaborated the business even more into every Gujarati ethnic ladieswear you could imagine- chaniya choli, heavy sarees, salwar suits, lehengas, and even kids’ ethnic wear was available at the store. It is also recognized as a brand which designs custom bridal wear on demand. Having their roots in customized embroidery, personalised bridal wear has been their forte from the very beginning.
Spanning over 60 years, Jayantilal Harjivandas is a legacy brand which the sons and grandsons in the family are now taking further with indistinguishable gusto. With their affinity towards the NRI Gujarati brethren and a vision to rekindle the cultural bond, along with Anand and Nadiad in Gujarat, two of the grandsons are successfully making a mark with Medawala’s enticing ethnic wear in Canada and the United States of America.